MEET THE FOUNDER
Thoughtfully selected skincare, with a more personal approach.
Purity Beauty Tsaritsa is an independent skincare shop created by Bojana to make product selection and everyday routines easier to understand.
Instead of offering an overwhelming catalog, Purity brings together selected products, practical routine guidance, and personal support for women who want to care for their skin without unnecessary complexity.
Hi, I’m Boyana.
My interest in skincare began long before Purity Beauty Tsaritsa. I completed medical high school in Vukovar, Croatia, where I first became interested in the relationship between the body, care, and overall wellbeing. I later continued learning through cosmetology education and facial lymphatic drainage training.
That background shaped the way I approach skincare today: with curiosity, care, and respect for the fact that every product should have a clear reason for being part of a routine.
I created Purity because shopping for skincare had become unnecessarily overwhelming. Too many products are presented as essentials, while too little attention is given to how they fit together or whether someone needs them at all.
I wanted to create a smaller, more thoughtful shop where women could discover selected products, understand their purpose, and receive practical guidance before making a choice.
Purity Beauty Tsaritsa does not manufacture the formulas it carries. It is an independent US retailer that researches brands, selects individual products, and organizes them into clearer morning, evening, and occasional-care routines.
A MORE THOUGHTFUL WAY TO SHOP
Why the collection is intentionally focused
Purity is not built around offering as many products as possible. I look for products that serve a recognizable purpose and can be explained within a clear routine.
When considering a product or brand, I pay attention to its intended role, ingredient information, directions for use, compatibility with other routine steps, and the documentation provided by the manufacturer.
The goal is not to tell you that you need more. It is to help you choose more intentionally.
Lynaderm
Our opening collection
Purity Beauty Tsaritsa currently features selected products from Lynaderm, a skincare brand and manufacturer from Turkey.
Lynaderm manufactures the products. Purity independently selects and retails individual products for customers in the United States and provides practical education about how they may fit into a routine.
As Purity grows, the shop may introduce carefully considered products from additional international brands while keeping the collection focused and easy to navigate.
My philosophy
I believe good skincare begins with paying attention, not with adding more products.
Skin can feel different from one day or season to another. That is why I prefer routines that are simple enough to understand and flexible enough to adjust when needed.
Purity follows the same philosophy. You should be able to understand what a product is for, where it belongs in your routine, and what to consider before using it.
Skincare should not make women feel as though aging is a problem to solve. It should support comfort, care, and confidence at every stage.